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Keyword Research
Keyword research is vital for identifying the most important search terms related to a business, brand or topic. Tools like Google Keyword Planner, SEMrush and Ahrefs provide statistics on search volume, competition and trends for keywords.
Thorough research reveals commercially-viable long-tail keywords in addition to head terms. Keyword groups are analyzed for relevancy to various pages to focus content. Selecting keywords that match customer intent and goals, have reasonable search numbers but aren't overly competitive ensures the best performance.
Once identified, keywords must be woven naturally and strateg throughout on-page elements like page URLs, titles, headings and copy. Internal linking strategies group related keyword pages. Market and competitor show which terms require more emphasis. Regular research checks for new opportunities and evolving searches.
Keyword goals and metrics are tracked to evaluate performance and ROI. Analytics indicate which keywords and referring pages drive most traffic and engagement. Opportunities for improvement could include neglected prospective money keywords or pages under-optimized for current targets.
Proper keyword implementation and ongoing research improves discoverability, conversion rates and search visibility over time and ensures the website remains relevant. Understanding related terminology assists with customer outreach through other platforms too.